Search Engine Optimization (SEO) For the majority of internet browsers, the search engine is the first place people look to find information. SEO involves manipulating the website structure or “architecture” and content so that it gets easily indexed by the major search engines for search terms that are meaningful to your business. The more competitive the industry, the more important first-page ranking is.
Search Engine Marketing (SEM) Compared to SEO, SEM takes a much more strategic approach to getting found in the search engine. It involves creating new pages of content and even entire “micro sites” as part of an overall strategy to out rank and entrench one’s search engine position. Creating a system that maintains a stream of high quality traffic is a business asset.
Email Marketing Campaigns Email marketing has proven itself as a cost effective way to communicate to and cultivate relationships with people who have opted in to your mailings. We provide our clients with detailed campaign reports on the key performance indicators so that you can see how your email campaigns translate to results. We can even generate a list of which recipients opened the email and how many times a particular link was clicked on.
Social Media Strategy Social media is here to stay, but how do you measure the return on your investments? While some social media presence is encouraged for all businesses, it’s the companies that use this tool in the context of a larger marketing goal that are making good returns on their social media investment. A social media strategy goes well beyond simply having an online profile. It’s about creating and maintaining a dialog with your customers, not to make a sale pitch. What you end up with is an invaluable source of market research and a communication medium that bypasses everyone’s “ad defenses”.